Robbitt, Randy. <br/><br/>
Developing the public relations campaign :  a team-based approach / 
Randy Robbitt, Ruth Sullivan. 
 - 2nd ed. 
 - Boston, MA :  Pearson,  c2009. 
 - xvii, 270 p. :  ill. ;  24 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780205569908