Jeannet, Jean-Pierre. <br/><br/>
Global marketing strategies / 
[by] Jean-Pierre Jeannet [and] H. David Hennessey. 
 - 4th ed. 
 - Boston :  Houghton Mifflin,  c1998. 
 - xxi, 918 p. :  ill., maps. ;  25 cm.  
<br/><br/><label>ISBN: </label>039587162X