Skinner, Chris. <br/><br/>
Handbook of public relations / 
Chris Skinner, Llew von Essen, Gary Mersham. 
 - 6th ed. 
 - Oxford, UK :  Oxford University Press,   2001. 
 - 398 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0195780558