TY  - BOOK
AU  - Dairymple, Douglas J.
TI  - Marketing management: strategy and cases 
SN  - 0471838993
U1  - 658.8 22
PY  - 1986///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - includes bibliographical references & index
ER  -