Philip Kotler ... [et al.] <br/><br/>
Marketing:  an introduction / 
Kotler Philip. 
 - Australia :  Prentice Hall,  c1999 
 - xix, 579 p. :  col. ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0724806903 
<br/><br/><label>Dewey Class. No.: </label>658.8 M345