Pride, William M.,  1942- <br/><br/>
Foundations of marketing / 
William M. Pride, O.C. Ferrell. 
 - 5th ed. 
 - Mason, OH :  South-Western, Cengage Learning,  c2013. 
 - xxiii, 550 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>1111580162 (pbk.) 
<br/><br/><label>Dewey Class. No.: </label>658.8  / P947