Kotler, Philip. <br/><br/>
Marketing :  an introduction / 
Philip Kotler, Gary Armstrong. 
 - 4th ed.  International ed. 
 - Upper Saddle River, NJ :  Prentice Hall International,  1997 
 - xxix, [various pagings] :  ill. [some col.] ;  25cm. 
<br/><br/><label>ISBN: </label>0132631202 
<br/><br/><label>Dewey Class. No.: </label>658.8 K87