Keegan Warren,  <br/><br/>
Marketing / 
Warren Keegan, Sandra Moriarty, Tom Duncan. 
 - Eaglewood Cliffs, NJ :  Prentice Hall,  1992. 
 - xxiv, 904 p. :  Chiefly col. ill. ;  28cm. 
<br/><br/><label>ISBN: </label>0137197179 
<br/><br/><label>Dewey Class. No.: </label>658.8 K26