Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Garry Armstrong. 
 - 8th ed. 
 - Upper Saddle River, NJ:  Prentice Hall,  1999 
 - xviii, 118 p.:  col. ill. ;  28cm. 
<br/><br/><label>ISBN: </label>0130961906 
<br/><br/><label>Dewey Class. No.: </label>658.8 K87