Principles of marketing/ 
Philip Kotler... (et al.). 
 - Frenchs Forest, NSW:  Prentice Hall,  c2001. 
 - xxiv, 498 p.:  ill. (some col);  26cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>1740092627 
<br/><br/><label>Dewey Class. No.: </label>658.8  / P957