Blythe, Jim. <br/><br/>
Principles and practice of marketing / 

 - 2nd ed. 
 - UK :  Cengage Learning,  2009. 
 - xxi, 744 p. :  ill. ;  27 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781408011478 
<br/><br/><label>Dewey Class. No.: </label>658.8  / B661