Neal, Cathy. <br/><br/>
Consumer behaviour :  implications for marketing strategy / 
Cathy Neal, Pascale Wuester, Del Hawkins. 
 - 2nd ed. 
 - Beijing :  McGraw-Hill,  c1999. 
 - xiv, [various pagings] :  ill. 
<br/><br/><label>ISBN: </label>0074705903 
<br/><br/><label>Dewey Class. No.: </label>658.83420994  / N338