Evans, Joel R. <br/><br/>
Principles of marketing / 
Joel R. Evans, Barry Berman. 
 - 3rd ed. 
 - Englewoods Cliffs, NJ :  Prentice Hall,  c1995. 
 - xxxi, 520 p.:  28cm. 
<br/><br/>Includes indexes. 
<br/><br/><label>ISBN: </label>0023347015 
<br/><br/><label>Dewey Class. No.: </label>658.8  / E92