Wilson, Laurie J. <br/><br/>
Strategic program planning for effective public relations campaigns / 
Laurie J. Wilson. 
 - 3rd ed. 
 - Dubuque, Iowa :  Kendall/Hunt,  c2000. 
 - vii, 167 p. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0787266256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Strategic planning.<br/>Corporations--Public relations.<br/>Business planning.<br/>Planning.
<br/><br/><label>Dewey Class. No.: </label>659.2  / W749