Kotabe, Masaaki <br/><br/>
Global marketing management 
Masaaki Kotabe, Kristiaan Helsen 
 - New York  John Wiley  1998 
 - xxii, 712 p.  ill, col. maps  26cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471592889 
<br/><br/><label>Dewey Class. No.: </label>658.848  / K87