TY  - BOOK
AU  - Newman,Joseph W.
ED  - Consumer Behavior Symposium (1964 : Stanford).
TI  - On knowing the consumer
PY  - 1966///]
CY  - New York
PB  - Wiley
KW  - Consumers
KW  - United States
N1  - Planned and conducted by the Stanford University Graduate School of Business
ER  -