On knowing the consumer / 
edited by Joseph W. Newman. 
 - New York :  Wiley,  [c1966]. 
 - viii, 247 p. :  ill. 
 - The Wiley marketing series .
<br/><br/> Planned and conducted by the Stanford University Graduate School of Business. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--United States.