TY  - BOOK
AU  - Buzzell,Robert D.
AU  - Cox,Donald F.
AU  - Brown,Rex V.
ED  - Harvard University.
TI  - Marketing research and information systems: text and cases 
SN  - 0000009475
PY  - 1969///
CY  - New York
PB  - McGraw-Hill
KW  - Management information systems
KW  - Marketing
KW  - Management
KW  - Marketing research
N1  - Case material from the Harvard Graduate School of Business Administration
ER  -