Buzzell, Robert D.  1933- <br/><br/>
Marketing research and information systems :  text and cases / 
Robert D. Buzzell, Donald F. Cox with the assistance of Rex V. Brown. 
 - New York :  McGraw-Hill,  1969. 
 - xii, 788 p. :  ill. 
<br/><br/> Case material from the Harvard Graduate School of Business Administration. 
<br/><br/><label>ISBN: </label>0000009475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management information systems.<br/>Marketing--Management<br/>Marketing research