Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 6th ed. 
 - Englewood Cliffs, NJ :  Prentice Hall,  c1994. 
 - xx, 692 p. 
 - Prentice Hall series in marketing .
<br/><br/><label>ISBN: </label>013030560X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.