Hepner, Harry Walker. <br/><br/>
Advertising :  creative communication with consumers / 
Harry Walker Hepner. 
 - 4th ed., rev. of Modern advertising : practices and principles, 3rd ed. 
 - New York :  McGraw-Hill,  c1964. 
 - viii, 692 p. :  ill. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Advertising.