TY  - BOOK
AU  - Kotler,Philip
AU  - Andreasen,Alan R.
TI  - Strategic marketing for nonprofit organizations
SN  - 0138519323 
PY  - 1991///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Nonprofit organizations
KW  - Marketing
ER  -