Kotler, Philip. <br/><br/>
Strategic marketing for nonprofit organizations / 
Philip Kotler, Alan R. Andreasen. 
 - 4th ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1991. 
 - xi, 644 p. :  ill. 
<br/><br/><label>ISBN: </label>0138519323  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Marketing.