TY  - BOOK
AU  - Luck,David Johnston
TI  - Marketing research
SN  - 0135576377
PY  - 1978///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing research
N1  - 4th ed. by D. J. Luck, H. G. Wales, and D. A. Taylor
ER  -