Barksdale, H. C. <br/><br/>
Problems in marketing research :  in-basket simulation / 

 - New York :  Holt, Rinehart and Winston,  c1963. 
 - xi, 446 p. :  ill. 
<br/><br/><label>ISBN: </label>0208130113 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys--Problems, exercises, etc.<br/>Market surveys.<br/>Marketing research<br/>Marketing research--Problems, exercises, etc.