Readings in advertising :  current viewpoints on selected topics / 
James E. Littlefield, editor. 
 - St. Paul :  West,  c1975. 
 - xii, 450 p. 
<br/><br/><label>ISBN: </label>0829900306 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.