Consumer behavior in theory and in action / 
edited by Steuart Henderson Britt, with the editorial collaboration of James L. Lubawski. 
 - New York :  Wiley,  1970. 
 - xxv, 499 p. :  ill. 
<br/><br/><label>ISBN: </label>0471104825 
<br/><br/><label>LCCN: </label>93044138     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.