Tull, Donald S. <br/><br/>
Marketing research :  meaning, measurement, and method : a text with cases / 
Donald S. Tull, Del I. Hawkins. 
 - New York :  Macmillan,  c1976. 
 - xv, 736 p. :  ill. 
<br/><br/><label>ISBN: </label>0024217409 
<br/><br/><label>LCCN: </label>93034246     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research