TY  - BOOK
AU  - Boyd,Harper W.
AU  - Levy,Sidney J.
TI  - Promotion: A behavioral view
T2  - Prentice-Hall foundations of marketing series
PY  - 1967///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
KW  - Sales promotion
KW  - Communication
ER  -