Simon, Julian Lincoln. <br/><br/>
The management of advertising / 
Julian L. Simon. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1971. 
 - xii, 287 p. :  ill. 
<br/><br/><label>ISBN: </label>0135486858 
<br/><br/><label>LCCN: </label>93034150     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management