TY  - BOOK
AU  - Keyes,Jessica
TI  - Infotrends: the competitive use of information 
SN  - 0070344647 (alk. paper) :
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Management
KW  - United States
KW  - Communication systems
KW  - Technological innovations
KW  - Case studies
KW  - Corporations
KW  - Information resources management
KW  - Information technology
N1  - Techno-strategizing the corporation -- Infotrend #1 : using technology to prosper in a down market -- Infotrend #2 : downsizing (or running lean, mean, and fast) -- Infotrend #3 : from flying solo to partnering -- Infotrend #4 : integration--the buzzword of the 1990s -- Infotrend #5 : outsourcing (the inside story) -- Infotrend #6 : info-marketing using information technology to gather intelligence -- Infotrend #7 : turning data into knowledge -- Infotrend #8 : the distinctive edge -- Infotrend #9 : ushering in the age of techno-business or IT as a profit-center -- Conclusion: The technological advantage -- Appendix A: Planning tools -- Appendix B: The big ten in systems integration -- Appendix C: Info-marketing resources/contacts -- Appendix D: AI intelligence resources
ER  -