Cutlip, Scott M. <br/><br/>
Effective public relations / 
Scott M. Cutlip, Allen H. Center, Glen M. Broom. 
 - 7th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1994. 
 - xvi, 560 p. 
<br/><br/><label>ISBN: </label>0132450100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.