Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler. 
 - 2nd ed.  Prentice-Hall International Editions 
 - Englewood Cliffs, New Jersey :  Prentice Hall,  1983. 
 - xxiv, 676 p. :  ill. [some col.] ;  24 cm. 
 - The Prentice-Hall Series in Marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0137016646 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87