Lewis, T. G. (Theodore Gyle), 1941-

The friction-free economy : marketing strategies for a wired world / by T. G. Lewis. - 1st ed. - New York : Harper Collins, 1997. - xiv, 258 p. : ill. ; 24 cm

Includes bibliographical references and index.

0887308473

97-13811


High technology industries--Marketing.
Internet marketing.
Electronic commerce.

HC79 / H53L491997

620.00688 / L676