Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Delbert I. Hawkins, David L. Mothersbaugh, Roger J. Best. 
 - 10th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2007. 
 - xxiv, 790 p. :  col. ill. , ;  27 cm.  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0073101370 (book : alk. paper) 0073261548 (book & CD-ROM) 9780073101378 
<br/><br/><label>LCCN: </label>2005054357 
<br/><br/><label>Subjects--Personal Names: </label><br/>Mothersbaugh, David L.<br/>Best, Roger J.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--Unitech States--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  /  H38 2007 
<br/><br/><label>Dewey Class. No.: </label>658.83420973  / H393