TY  - BOOK
AU  - Zikmund,William G.
TI  - Business research methods
SN  - 0030975859
AV  - HD30.4 Z54 1994
U1  - 658.403072 Z68 
PY  - 1994///
CY  - Fort Worth
PB  - Dryden
KW  - Management
KW  - Research
KW  - Business
N1  - Includes bibliographical references (p. 752-762) and index
ER  -