Psychological experiments in consumer behavior / 
edited by Steuart Henderson Britt. 
 - New York :  Wiley,  1970. 
 - xv, 416 p.  ill. 
 - Wiley marketing series .
<br/><br/><label>ISBN: </label>0471104817 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.