TY  - BOOK
AU  - Montgomery,David B.
AU  - Urban,Glen L.
TI  - Applications of management science in marketing
SN  - 0130388513
PY  - 1970///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Marketing
KW  - Addresses, essays, lectures
ER  -