Applications of management science in marketing / 
Edited by David B. Montgomery and Glen L. Urban. 
 - Englewood Cliffs, NJ :  Prentice-Hall,  1970. 
 - xiii, 481 p. :  ill. ;  23 cm. 
 - Prentice-Hall international series in management .
<br/><br/><label>ISBN: </label>0130388513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures.