Mandell, Maurice I. <br/><br/>
Advertising / 
Maurice I. Mandell. 
 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1980. 
 - xiv, 752 p., [2] leaves of plates :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0130144495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising