Kassarjian, Harold H. <br/><br/>
Perspectives in consumer behavior / 
Harold H. Kassarjian, Thomas S. Robertson. 
 - Illinois :  Scott, Foresman,  1968. 
 - 568 p. :  ill. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers.<br/>Marketing.