Rowe, Kenneth L. <br/><br/>
Communications in marketing  / 
Kenneth L. Rowe, Hallie C. Jimerson. 
 - New York :  McGraw-Hill,  1971. 
 - 124 p. :  ill. 
<br/><br/><label>ISBN: </label>0070541566 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.