TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0534925529
PY  - 1992///
CY  - Boston
PB  - PWS-KENT Pub.
KW  - Consumer behavior
KW  - Marketing
KW  - Motivational research (Marketing)
N1  - Recommended text : BA233 (Business Studies)
ER  -