Assael, Henry. <br/><br/>
Consumer behavior and marketing action / 
Henry Assael. 
 - 4th ed. 
 - Boston :  PWS-KENT Pub.,  1992. 
 - xx, 748 p. :  ill. (some col.) 
<br/><br/>
<br/><br/><label>ISBN: </label>0534925529 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.<br/>Motivational research (Marketing)