TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation and control 
SN  - 0130980056
PY  - 1994///
CY  - Upper Saddle River, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Prentice Hall International editions; Includes indexes
ER  -