Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, implementation and control / 
Philip Kotler. 
 - 8th ed. 
 - Upper Saddle River, N.J. :  Prentice-Hall,  1994. 
 - xxix, 801 p. :  ill. ;  25 cm. 
<br/><br/> Prentice Hall International editions. 
<br/><br/>Includes indexes. 
<br/><br/><label>ISBN: </label>0130980056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.