TY  - BOOK
AU  - Woodruff,Robert B.
AU  - Gardial,Sarah
TI  - Know your customer: new approaches to customer value and satisfaction 
SN  - 1557865531
PY  - 1996///
CY  - Cambridge, Mass.
PB  - Blackwell Business
KW  - Consumers' preferences
KW  - Marketing
KW  - Management
KW  - Consumer satisfaction
KW  - Quality of products
ER  -