Woodruff, Robert B. <br/><br/>
Know your customer :  new approaches to customer value and satisfaction / 
Bob Woodruff, Sarah Gardial. 
 - Cambridge, Mass. :  Blackwell Business,  1996. 
 - xvii, 338 p. 
<br/><br/><label>ISBN: </label>1557865531 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers' preferences.<br/>Marketing--Management.<br/>Consumer satisfaction.<br/>Quality of products.