Sutherland, Max. <br/><br/>
Advertising and the mind of the consumer :  what works, what doesn't, and why / 
Max Sutherland. 
 - St. Leonards, NSW :  Allen & Unwin,  1993. 
 - xvii, 246 p. :  ill. 
 - The Allen & Unwin business and management series. .
<br/><br/>Includes bibliographical references (p. 229-235) and index. 
<br/><br/><label>ISBN: </label>1863733582 
<br/><br/><label>LCCN: </label>93196736 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Advertising--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>659.1/01/9