Jefkins, Frank William. <br/><br/>
Dictionary of marketing and communication  including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences 
Frank Jefkins 
 - Aylesbury  Intertext  1973 
 - 121p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries<br/>Advertising--Dictionaries<br/>Communication--Dictionaries